Performance-Driven Supplement Marketing Agency
Profitably Scale Your Supplement Brand
We don't just "do marketing". We elevate companies through comprehensive multichannel growth strategies, merging cutting edge performance media buying, impactful ad production, and advanced AOV & LTV optimization techniques.
Supplements TikTok Shop Case Study: ROI Doubled from ~5X → 10X While Scaling Spend (GMV Max)
Client: Inc. 5000 supplements brand
Channel: TikTok Shop Ads → GMV Max
Reporting metric: ROI (Current shop) (TikTok’s GMV Max “ROAS-style” metric)
Timeframe: Jul 17, 2025 → Jan 13, 2026 (PST)
How I Scaled a Supplements Brand to $100,357 with ONE Creative (7 Months, 1,142 Purchases, 6.17 ROAS)
For a supplements eCommerce store, I ran a single creative for 7 consecutive months (May - November 2025) and generated:
- $100,357.24 in revenue
- 1,142 purchases
- 6.17 ROAS
- $14.23 cost per purchase
Supplements eCommerce Case Study: 63% ROAS Increase & 38% Lower CPA in 30 Days on Meta Ads
Scaling a supplements brand from $0 to $105K in 14 days @ 10X ROAS!! 😱
The Brands We've Helped to Scale
Access Advanced Supplement Marketing Agency Services
Built for Your Brand
Work with a supplement marketing agency with a proven track record.
We’ve scaled direct-to-consumer brands from $0 to $90M/year and we’re ready to do it again.
Specifically, we drive growth for supplement brands that got burned by generalist agencies. We understand this market, from compliance to customer psychology.
A Team That Feels Like a Seamless Extension of Your In-House Division!
- Stop worrying about an agency takeover. Instead, one dedicated project manager will integrate with your existing team. They become an extension of your capabilities and resources.
- Never again be left in the dark. Because you’ll have a dedicated project manager, your team won’t get bounced between people or departments. You’ll have a single point of contact and get same-day answers on any questions about progress and what we’re executing on your account.
Control of Your Full Funnel Journey, From Awareness to Conversion & Retention
We understand the true levers that make your supplements business grow. Our supplement ecommerce marketing goes beyond one marketing channel. We build an integrated plan where every channel supports the next.
Our edge is a decade in the health and wellness space. We execute ecommerce marketing for supplement brands through omnichannel strategies most agencies can’t run.
In addition, clients use our supplement brand marketing services to maximize visitor value. We improve conversion rate, AOV, and LTV so you can scale profitably.
Cross-border Supplement Growth Agency
If international expansion is on your roadmap, you’ll be working with a team that’s done it before across the U.S., Europe, and the UK. We’ve supported brands worldwide, and our team is distributed across the EU, UK, and U.S., so you get real on-the-ground perspective, not generic advice.
As a specialized Cross-border Supplement Growth Agency, we bridge the gap between European innovation and American scale.
Furthermore, our founder Daniel is a serial supplement entrepreneur. He has built successful brands on both sides of the Atlantic. Having navigated the "Regulatory Gap" between EFSA and the FDA firsthand, he transitioned from building his own brands to helping other EU founders avoid the common pitfalls of the $50B+ American market.
Why Daniel is the Bridge Your Brand Needs:
Founder-to-Founder Strategy: He doesn’t just consult; he shares the exact blueprint he used to scale his own brands in the U.S.
The Vetted Network: Immediate access to Daniel's personal partners for U.S. 3PL, climate-controlled storage, and localized packaging.
Market Nuance: Expert guidance on adapting European formulations and "clinical" branding for the benefit-driven American consumer.
Stop guessing. Start scaling. If you’re moving from EU → U.S., Daniel is the guy you should talk to.
FAQ
1. Honesty & Openness is an integral value of Performly, and something a lot of our clients appreciate highly. We believe that any good partnership is based on transparent communication and is open to challenging topics.
2. Care & Putting You First We care about clients' business as our own. In most typical agencies, you have one person working with 10 to 30 accounts; we limit that to 3–4 per person to ensure the quality and care that you deserve.
3. Cutting Edge Digital Marketing We've generated over $204M in DTC sales, spent over $71M on ads, executed over 40,000+ creatives and 100,000+ A/B tests. We have data on what works and what doesn't.
We specialize in Shopify/DTC supplement and sports nutrition brands looking to scale profitably. Whether you're a startup launching your first product or an established brand spending $10K–$100K+/month on ads, we have the frameworks to help.
Our sweet spot is brands doing $50K–$5M/month in revenue that want to break through growth plateaus. We've worked across categories including vitamins, protein, pre-workouts, weight management, gut health, nootropics, and beauty supplements.
If you sell supplements online and want to scale aggressively while maintaining healthy ROAS, we're the right fit.
Most clients see measurable improvements within the first 30 days. Our onboarding process includes a full account audit, creative strategy overhaul, and campaign restructuring. So we hit the ground running.
Typical results include:
- 30–60% improvement in ROAS within the first 60 days
- 25–40% reduction in CPA through better targeting and creative testing
- 2–5X scale in ad spend while maintaining or improving efficiency
Of course, every brand is different. During our discovery call, we'll review your current metrics and give you a realistic projection based on brands in similar positions.
Compliance is one of our core differentiators. Supplement advertising on Meta, TikTok, and Google is heavily restricted and accounts get banned daily for policy violations.
We have deep expertise in navigating platform-specific rules:
- Meta: We craft benefit-driven hooks that pass review without triggering health claim flags
- TikTok: Our UGC and Spark Ads approach feels organic to the FYP while staying compliant with stringent supplement review processes
- Google: We handle Legit Script certification requirements and policy-safe ad copy for SEM campaigns
We've managed hundreds of supplement ad accounts without a single permanent ban. Your account safety is always our top priority while we push for aggressive growth.
1. Honesty & Openness — is an integral value of Performly, and something a lot of our clients appreciate highly. We believe that any good partnership is based on transparent communication and is open to challenging topics.
2. Care & Putting You First — We care about clients' business as our own. In most typical agencies, you have one person working with 10 to 30 accounts; we limit that to 3–4 per person to ensure the quality and care that you deserve.
3. Cutting Edge Digital Marketing — We've generated over $204M in DTC sales, spent over $71M on ads, executed over 40,000+ creatives and 100,000+ A/B tests. We have data on what works and what doesn't.
We specialize in Shopify/DTC supplement and sports nutrition brands looking to scale profitably. Whether you're a startup launching your first product or an established brand spending $10K–$100K+/month on ads, we have the frameworks to help.
Our sweet spot is brands doing $50K–$5M/month in revenue that want to break through growth plateaus. We've worked across categories including vitamins, protein, pre-workouts, weight management, gut health, nootropics, and beauty supplements.
If you sell supplements online and want to scale aggressively while maintaining healthy ROAS, we're the right fit.
Most clients see measurable improvements within the first 30 days. Our onboarding process includes a full account audit, creative strategy overhaul, and campaign restructuring. So we hit the ground running.
Typical results include:
- 30–60% improvement in ROAS within the first 60 days
- 25–40% reduction in CPA through better targeting and creative testing
- 2–5X scale in ad spend while maintaining or improving efficiency
Of course, every brand is different. During our discovery call, we'll review your current metrics and give you a realistic projection based on brands in similar positions.
Compliance is one of our core differentiators. Supplement advertising on Meta, TikTok, and Google is heavily restricted. Accounts get banned daily for policy violations.
We have deep expertise in navigating platform-specific rules:
- Meta: We craft benefit-driven hooks that pass review without triggering health claim flags
- TikTok: Our UGC and Spark Ads approach feels organic to the FYP while staying compliant with stringent supplement review processes
- Google: We handle LegitScript certification requirements and policy-safe ad copy for SEM campaigns
We've managed hundreds of supplement ad accounts without a single permanent ban. Your account safety is always our top priority while we push for aggressive growth.
Our Supplement Marketing Agency Process
Here’s our 4-step process for working together with brands like yours
Application & Discovery Call
Apply to work with us and we’ll have a discovery call. There is no hard pitching, only an assessment of where you are and where you’d like to go.
Analysis & New Clients Selection
We’ll analyze and evaluate your business to see if we can actually help it grow. Determining if we're the right fit for each other.
3+ Months Engagement
The next step is to commit to a 3-month testing period of working together towards your growth.
Long-term Partnership
If both parties like the results, the agreement automatically extends and we can even talk about an equity (business) partnership.
Are We a Good Fit?
We take pride in being a boutique agency only working with clients we actually care about. Below you'll find what we're looking for in our next partner.
Question #1:
Does your business currently make at least $80,000+ monthly revenue or is it funded?
Question #2:
Are you able to handle at least 200-500%+ growth in the next 12 months?
Question #3:
Are you ready to let go of what you know and trust and fully empower Performly to take your brand further?
Our Services
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Facebook Ads
We use a proprietary growth framework designed specifically for the unique restrictions of the supplement and sports nutrition vertical:
Rapid Creative Testing: We treat Supplement Ad Creative as a variable, not an art project. We deploy high-volume testing of benefit-driven hooks to identify winners before the algorithm fatigues.
Compliance-First Scaling: We navigate the strict Meta Supplement Advertising Policies, ensuring your account stays safe while we push for aggressive growth.
Machine Learning & Predictive Modeling: We leverage AI-driven audience expansion and CBO (Campaign Budget Optimization) to find high-LTV American customers that standard targeting misses.
Omnichannel Multi-Touch Attribution: We solve the "dark social" problem. By using server-side tracking (CAPI) and sophisticated attribution models, we map the full journey from the first click to the final subscription, ensuring every dollar is accounted for.
Battle-Tested Scale: Our team has managed accounts spending $50,000 USD/day profitably. We aren't looking for small experiments; we’re looking for the next big market leader.
Retention & Lifecycle: Maximizing Supplement LTV
As a specialized supplement email marketing agency, we know that the real profit in the US market is made on the second, third, and tenth purchase. Our supplement email marketing agency services are designed to turn one-time buyers into lifelong brand advocates through automated, data-driven flows.
Our Email & SMS Growth Framework:
Supplement Lifecycle Marketing: We map the exact "depletion cycle" of your products to send automated replenishment reminders, ensuring your supplement customer retention remains industry-leading.
Health Supplement Email Campaigns: We move beyond generic blasts to deliver highly segmented, education-first content that resonates with the health-conscious US consumer.
Supplement Backend Optimization: We synchronize your email flows with your overall supplement brand growth strategy, utilizing post-purchase upsells to aggressively drive up Average Order Value (AOV).
Vitamin Email Automation: Our team builds "Zero-Party Data" funnels—using quizzes and surveys to segment your audience by health goal, allowing for hyper-personalized vitamin marketing strategy execution.
Health Supplement Customer Lifetime Value: By focusing on retention, we help you lower your supplement customer acquisition cost (CAC) over time, creating the high-margin business model that US investors look for.
Tiktok Ads
TikTok has evolved into a powerhouse with over 1 billion active users, yet most supplement brands are still failing to bridge the gap between "scientific data" and "scroll-stopping content." We help you navigate the strict TikTok Ad Policies to unlock a massive, untapped audience of high-intent US consumers.
Our TikTok Growth Engine for EU Brands:
Native-First Compliance: We don’t just re-upload your EU assets. We produce UGC (User Generated Content) that feels organic to the FYP (For You Page), ensuring your "Benefit-Driven Hooks" pass TikTok’s stringent supplement review process without losing their edge.
Spark Ads & Creator Synergy: We leverage TikTok Spark Ads to boost authentic creator testimonials, turning real social proof into your highest-converting sales assets. This allows you to scale through real voices, not just corporate brand handles.
Data-Driven Creative Strategy: We go beyond fleeting trends. By treating every video as a data point, we identify the exact hooks, transitions, and CTA (Call to Action) styles that resonate with US fitness and wellness subcultures (e.g., #GymTok, #Biohacking).
Precision Measurement & Pixel Integration: TikTok's attribution can be messy. We implement Advanced Matching and TikTok Events API to ensure every conversion, from a discovery scroll to a subscription checkout, is tracked with 100% accuracy.
Blue Ocean Scaling: While your competitors are fighting for expensive real estate on legacy platforms, we help you dominate the TikTok Shop and Ads ecosystem, turning a "trend" into a predictable, high-ROI investment for your business.
Newsbreak Ads
We can help you leverage Newsbreak as a sources of traffic that is being ignored by your competition and traditional generalist agencies. Over 45 million people use Newsbreak every month as their main go-to news aggregator. Make sure you are there with compelling offers that truly move the needle for your business.
As a Cross-border Supplement Growth Agency, we specialize in "Safe-Scaling" on platforms that the big agencies overlook. We treat Newsbreak as a Native Discovery Engine, converting news-readers into long-term subscribers through high-trust placements.
Our Newsbreak Strategy for Supplement Brands:
Advertorial Mastery: Unlike the "Native Ad" clutter on larger networks, we craft News-Style Advertorials that match the editorial tone of the platform. This builds immediate authority and "Product-Awareness" before the user even hits your checkout page.
Geographical Precision (Hyper-Local Targeting): Newsbreak is built on local news. We use Local-Targeting Optimization to test offers state-by-state, allowing you to dominate specific US regions (like the Sun Belt for longevity products) where CPCs are more efficient.
Supplement Direct Response (DR) Copy: We utilize high-converting hooks that bypass traditional "Banner Blindness." By focusing on Solution-First Headlines (e.g., "The European Secret to Better Sleep is Finally Landing in [State Name]"), we drive intent-rich traffic at a fraction of the cost of Search ads.
Low-Competition "Blue Ocean" Placements: While your competitors are overpaying on Meta, we tap into Unsaturated Native Ads Placements.
Google Ads
If you have ever been stuck at a $10,000 - $25,000 daily ad spend on PPC campaigns, you are not alone. Most agencies hit a "data wall" where efficiency drops as volume increases.
As a Cross-border Supplement Growth Agency, we specialize in the high-stakes world of Supplement Search Engine Marketing (SEM). We synchronize Google, Bing, and YouTube into a unified ecosystem to break through scaling plateaus and maximize the "warm" intent generated by your other social channels. Because we target users at the decision-making stage, our clients typically see a 2.5x - 8.0x ROAS.
Our Google Ads Scaling Strategy:
Performance Max (PMax) Optimization: We move beyond basic automation. We build custom Audience Signals using your first-party EU data to "prime" the US algorithm, allowing for faster scaling on Shopping, Search, and Display.
The YouTube "Authority" Engine: We leverage YouTube In-Stream Ads to build the trust American consumers require. By using science-backed, long-form video content, we lower your overall blended CAC (Cost Per Acquisition) across the entire funnel.
Precision Semantic Targeting: We don't just bid on "protein powder." We dominate Long-Tail High-Intent Keywords (e.g., “Bioavailable Grass-Fed Whey Protein US”) where the competition is lower and the buyer intent is higher.
Bing & Microsoft Ads Arbitrage: Many ignore it; we thrive on it. We leverage the Microsoft Audience Network to reach a high-income, older US demographic that often provides a significantly higher LTV (Lifetime Value) for wellness and longevity products.
Conversion Rate Optimisation
With proprietary landing pages, funnels, and rigorous split testing, we have increased conversion rates for client websites from 1% to up to 4%. We go beyond basic aesthetics to provide specialized nutraceutical conversion rate optimization, ensuring every element of your user experience is mathematically targeted toward growth.
Our CRO & Backend Optimization Framework:
Supplement Landing Page Optimization: We design high-converting, compliant landing pages tailored specifically to the US consumer’s psychology, moving beyond generic templates to drive profitable supplement ads.
Implement Backend Optimization: Scaling requires more than just a front-end sale. We specialize in supplement backend optimization, refining your upsells, cross-sells, and subscription flows to maximize Average Order Value (AOV).
User Experience (UX) for Supplements: We optimize the entire journey, from the first click to the final checkout, following your brand guidelines to ensure a seamless, high-trust experience that directly increases supplement sales online.
Data-Driven Split Testing: As a supplement conversion optimization expert, Daniel’s team utilizes rapid multivariate testing to identify the exact hooks and social proof elements that resonate with your specific audience.
Nutraceutical Conversion Rate Optimization Services: We understand the unique friction points of supplement e-commerce, from building trust with skeptical buyers to optimizing mobile-first checkout experiences for supplement e-commerce CRO.
Creatives Sourcing & Editing
Stand out from the masses with our in-house, world-class creative team. We don’t just film videos; we build high-impact supplement ad creative services that leverage psychological insights to capture attention, educate, and convert customers like nothing else!
As a specialized Cross-border Supplement Growth Agency, we bridge the gap between European brand values and American consumer psychology through a data-driven content engine.
Our "Creative-First" Growth Framework:
Vetted UGC & Influencer Synergy: We partner with a network of high-performing supplement influencers to create authentic, native-feeling content that bypasses "ad blindness" and builds immediate trust with US audiences.
AI Supplement Marketing & Avatars: We are pioneers in using AI for supplement marketing. By building custom AI avatars for supplements, we create 24/7 brand ambassadors that can be rapidly iterated for testing without the high costs of traditional production.
Psychological Ad Hooks: We treat every supplement ad creative as a variable. Our team engineers "scroll-stopping" hooks designed specifically for the US sports nutrition and wellness markets.
Automated Supplement Creatives: We leverage AI-generated supplement ads to facilitate rapid creative testing, allowing us to identify winning assets before the algorithm fatigues—essential for maintaining profitable supplement ads.
Compliance-Focused Native Design: Every piece of content is built to be supplement marketing compliance ready, ensuring your brand stays safe while pushing the boundaries of high-conversion performance.
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International Expansion
With our network of investors, VC, and suppliers, you can expand between the US, Europe, and Australia way more profitably and faster. If you’re looking for long-term equity partners and exiting your business, here you’ll find the expertise to do so.
With our network of investors, VCs, and suppliers, you can expand from Europe to the US faster and more profitably. As a specialized Cross-border Supplement Growth Agency, we provide the strategic infrastructure required to navigate the world’s most lucrative supplement market. If you are looking for long-term equity partners or a path toward exiting your business, we provide the specialized expertise to make it happen.
Strategic Growth & Exit Planning:
US Market Entry Strategy: We don't just "test" the waters; we deploy a comprehensive supplement brand growth agency framework to ensure your US launch is backed by data and high-tier logistics.
Fractional CMO Leadership: Leverage Daniel’s experience as a fractional CMO for supplement brands to oversee your expansion, ensuring your European brand identity translates effectively to the American consumer.
Investment & Partnership Network: Access our exclusive circle of VCs and supplement marketing ROI consultants who specialize in scaling health and wellness brands for high-value acquisitions.
Scale for Exit: We focus on supplement customer acquisition cost (CAC) and LTV optimization to build the "clean" balance sheets that US investors and acquirers demand.
Global Supply Chain Coordination: From localized US packaging to climate-controlled 3PL partnerships, we manage the "physical" side of being a supplement ecommerce marketing leader in a new territory.
#1 NEW RELEASE IN DIRECT MARKETING
The Supplement Scaling Blueprint
There are plenty of courses on how to start a store; this book is not one of them. This is a technical manual for founders who have already found traction and are ready to transform their business into a real 8-figure DTC brand.
This blueprint will revolutionize your approach to supplement ecommerce marketing by providing a simple, step-by-step roadmap to fast-track your growth and dominate the U.S. market.
We wrote the book that could have saved us years on our journey to scaling some of the fastest-growing brands in the world. With over $250M+ in generated revenue and experience managing 300+ INC 5000 stores, we are handing you the exact supplement marketing strategies used by the industry's elite.
Inside the Blueprint:
Scale Beyond the Ceiling: How to break through the $25k/day ad spend barrier using supplement ROAS optimization.
The Conversion Engine: Advanced nutraceutical conversion rate optimization tactics to skyrocket your site's performance.
Omnichannel Dominance: Synchronizing supplement paid advertising across Meta, TikTok, and Google for maximum market penetration.
Backend Mastery: Utilizing supplement email marketing and lifecycle automation to maximize customer lifetime value.
Future-Proof Creative: Leveraging AI supplement marketing and native UGC to maintain a permanent competitive edge.