We Don’t Chase Clicks. We Chase ROI.
Built by Marketers, for Supplement Brands
HelloPerformly was not built as another generic marketing agency. It started eight years ago with one person, one laptop, and a very simple goal: make paid advertising actually work for e-commerce brands.
The Story Behind Performly
The first serious client was an Amazon-only supplement brand that wanted to grow beyond the limits of the Amazon marketplace. They had a strong product, but they were missing one major opportunity: building a direct-to-consumer revenue channel through Shopify.
Daniel, the founder, developed a paid ads strategy that helped the brand move beyond Amazon and generate sales directly through its own Shopify store. Facebook ads and Google traffic became a new stream of revenue the business had never properly tapped into before.
The results were strong enough that the client did not just continue working with Daniel. He referred other Amazon brand owners from his network and even recorded a video testimonial. That was the moment Daniel fell in love with the space and client work.
Our Numbers
$204M+ DTC sales generated
100,000+ A/B tests
100+ brands served
What Makes Us Different
From Amazon to DTC
That first success opened the door to more Amazon-focused supplement brands looking to build stronger direct-to-consumer sales channels. Amazon is powerful, but it is still rented land. Brands do not fully control the customer journey, the data, the funnel, or the long-term lifetime value. With the right paid media strategy, supplement brands can build a more valuable business outside of Amazon.
The Hardest Chapter
Health supplement advertising on Facebook, Meta, and Google is a minefield of platform policies, claim restrictions, disapprovals, and account bans. Accounts got banned. Campaigns got rejected. Momentum disappeared. But instead of quitting, it became an obsession. Every available hour went into understanding ad compliance, platform policies, and the fine line between messaging that converts and messaging that gets an account shut down.
Compliance-First Creative
Supplement brands need copy, static creatives, video ads, landing pages, and funnels that are persuasive enough to convert cold traffic but careful enough to survive platform review. The painful lessons from account bans turned into a real competitive advantage — a repeatable system for scaling supplement brands with paid advertising that is compliant enough to last and persuasive enough to sell.
Back-End Data Driven
We do not let front-end platform data make decisions in isolation. We compare platform data with third-party tracking, Shopify revenue, customer acquisition cost, average order value, refunds, upsells, subscriptions, and profit margins to understand what is really happening. The scoreboard is actual profitability, not clicks or impressions.
What We Chase
We do not chase clicks, impressions, follower counts, or vanity brand awareness. We care about Return on Ad Spend, Cost per Acquisition, revenue generated, profit per customer, average order value, customer lifetime value, and ROI on every dollar spent. Paid media should not just create buzz — it should create profitable growth.
Built for Supplement Brands
Performly works best with e-commerce supplement brands that are serious about scaling paid media the right way. Brands that care about growth but also care about margins. Brands that want stronger creative but not reckless claims. Brands that want an agency that treats their ad budget like real money, not testing fuel for lazy ideas.
"Compliance-first supplement advertising that still sells — that sweet spot became the foundation of HelloPerformly."
— Daniel Luca, Founder